Partnering a culture of excellence

Rolex supports excellence in the arts and music through its patronage of select artists and activities, fostering a tradition that mirrors the endeavour of its founder, Hans Wilsdorf.

Ever since Hans Wilsdorf fulfilled his vision by creating an accurate, reliable and elegant wristwatch in the early stages of the 20th century, the leading Swiss watch brand has encouraged in others the same spirit that drove him.

As the brand evolved, Rolex watches, made from the highest quality materials and crafted by the industry's finest craftsmen became symbols of elegance and prestige.

Rolex naturally gravitated towards associations with exceptional performers. Its first Testimonee in the arts was New Zealand soprano Dame Kiri Te Kanawa in the 1970s and the relationship continues to flourish.

Beyond sponsorship, the brand's philanthropic programme, the Rolex Mentor and Protégé Arts Initiative, seeks out young artists and brings them together with great masters for a year of creative collaboration in a one-to-one mentoring relationship.

In sharing the brand's passion for perfection and excellence, Rolex is helping to perpetuate artistic heritage and making a lasting contribution to culture worldwide.

Renowned Spanish tenor Plácido Domingo has been associated with Rolex for more than 30 years. Building on their inspiration, Rolex has extended such ties globally to successive, gifted generations of Testimonees in music, and supports ventures that encourage rising young artists, including singers, conductors and instrumentalists.

Beyond sponsorship, the brand's philanthropic programme, the Rolex Mentor and Protégé Arts Initiative, seeks out young artists and brings them together with great masters for a year of creative collaboration in a one-to-one mentoring relationship.

In addition to supporting individual talent, Rolex partners the prestigious institutions that showcase it, including four of the world's leading opera houses, in London, Milan, New York and Paris, and two beacons of classical music, the Salzburg Festival and the Vienna Philharmonic Orchestra.

This support for rich cultural tradition extends to new frontiers, geographically and through partnerships with leading online platforms that make high-quality music accessible to a wide audience. In sharing the brand's passion for perfection and excellence, Rolex is helping to perpetuate artistic heritage and making a lasting contribution to culture worldwide.