Chopard is above all a unique spirit true to the Maison’s founding values: a spirit of independence, freedom, exceptional creative vitality and an infectious zest for life. Passion for excellence. Respect for traditions and a willingness to challenge conventions. Know-how and daring.
Today, the Chopard spirit is expressed through a number of new advertising visuals that reveal the specific identity of each of the Maison’s four flagship collections: Happy Diamonds, Haute Joaillerie, Classic Racing and Imperiale.
The new Imperiale campaign features Hilary Rhoda
A flagship collection launched by Chopard in the 90’s, the Imperiale watch was entirely redesigned in 2010 and gave rise to a jewellery collection by the same name. To personify the Imperiale woman, Chopard has called upon photographer duo, Luigi & Iango.
Creators of images with a contemporary appeal, they perpetually redefine the codes of modernity and here, pay tribute to the flamboyant nature of the Imperiale collection.
Projecting balance, proportion, strength of character and a regal presence, these images perfectly reflect the identity of the Imperiale line.
To embody this woman with her bold, well-affirmed personality, Chopard has chosen a new muse endowed with charismatic beauty. The shots were taken in a country castle near Paris. The purity of white and stark light enhance the beauty, elegance and well-affirmed personality of Hilary Rhoda in the visuals whose atmosphere and composition echo the Imperiale woman.
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