Chopard is above all a unique spirit true to the Maison’s founding values: a spirit of independence, freedom, exceptional creative vitality and an infectious zest for life. Passion for excellence. Respect for traditions and a willingness to challenge conventions. Know-how and daring.

Today, the Chopard spirit is expressed through a number of new advertising visuals that reveal the specific identity of each of the Maison’s four flagship collections: Happy Diamonds, Haute Joaillerie, Classic Racing and Imperiale.

The new Imperiale campaign features Hilary Rhoda

A flagship collection launched by Chopard in the 90’s, the Imperiale watch was entirely redesigned in 2010 and gave rise to a jewellery collection by the same name. To personify the Imperiale woman, Chopard has called upon photographer duo, Luigi & Iango.

Creators of images with a contemporary appeal, they perpetually redefine the codes of modernity and here, pay tribute to the flamboyant nature of the Imperiale collection.

Majestic. Sculptural. Sensual. Sophisticated.

Projecting balance, proportion, strength of character and a regal presence, these images perfectly reflect the identity of the Imperiale line.

To embody this woman with her bold, well-affirmed personality, Chopard has chosen a new muse endowed with charismatic beauty. The shots were taken in a country castle near Paris. The purity of white and stark light enhance the beauty, elegance and well-affirmed personality of Hilary Rhoda in the visuals whose atmosphere and composition echo the Imperiale woman.