The reinvention of urban mobility on two wheels
"The BMW Motorrad Concept Link stands for a new understanding of urban mobility. It links the digital and analogue world and places the focus on the rider and his mobility needs. In the way it links functionality and digitalisation it performs both as a means of transport as well as a communication device. For me the BMW Motorrad Concept Link, with its timeless and reduced style, is more than a concept – it is rather a symbol for a new era." explains Edgar Heinrich, Head of Design of BMW Motorrad.
The low-slung, stretched body and the flat seat combined with the diagonally rising front section create a modern yet distinctive silhouette.
Design as a distinguishing and segment-defining feature
The special character of the concept vehicle becomes clear right away thanks to the completely new design language. "The BMW Motorrad Concept Link is not based on today's concepts, but rather meets the basic functionality needs, the technical architecture and the digital reality of today's users. The technical realities of electric drive – such as the flat energy packs in the underfloor and the compact drive on the rear wheel – allowed us to create a highly distinctive design which shapes a new segment.
The resulting expressive power of the vehicle is absolutely new for BMW Motorrad and breaks with all conventional viewing patterns." explains Alexander Buckan, Head of Vehicle Design at BMW Motorrad.
The low-slung, stretched body and the flat seat combined with the diagonally rising front section create a modern yet distinctive silhouette. The use of colours emphasises this even further: the front trim in Liquid Metal Titanium contrasts with the semi-matt black body. The colours are oriented diagonally which underlines the dynamic potential of the BMW Motorrad Concept Link.
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