The French brand Wiko has just entered the TOP 5 in Western Europe!
"Naturally we are very proud of crossing this line in Europe", says Laurent Dahan, Chairman-Founder of Wiko. "This success is the consequence of the mobilisation of all of our worldwide teams – sales, marketing, design, R&D, logistics… and a result of our consumer-centric approach, emphasising proximity through direct communications, which enables us to be closer to our users".
Highway Pure, one of the slimmest smartphones in the world; Fever, the first glow-in-the dark smartphone; or the latest addition, Ufeel, the first 5 fingerprint sensor smartphone under 200 EUR.
Wiko's product strategy is centred around on-trend features, offering the right functionality at the right price with attractive, colourful designs. With its 500 employees around the world, it has succeeded in penetrating 30 countries with a clever distribution strategy, rule breaking marketing activations and innovative concept devices, for example, Highway Pure, one of the slimmest smartphones in the world; Fever, the first glow-in-the dark smartphone; or the latest addition, Ufeel, the first 5 fingerprint sensor smartphone under 200 EUR. Nevertheless, with a complete portfolio ranging from 59 EUR to just over 300 EUR, Wiko devices are tailored to all sorts of consumer usages. This accounts for the popularity of the 3 generations of Lenny, or that of previous offerings like Rainbow or Sunset, which have been among the bestsellers in the market.
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