MINI continues its steady growth in brand value. In 2014, the brand was yet to break into the top 100, but debuted at number 98 in 2015 and climbed ten places in 2016 to reach number 88. This year, it once again improved on this position.
The strong growth in brand value stems from systematic implementation of the brand realignment announced in 2015. Design, authenticity and intrinsic value define the new brand identity, which is also reflected in the visual appearance and new tonality of communications.
By merging our business, we quickly increased the number of satisfied customers around the world, which are now coming from all continents, which reinforces our confidence in what we do.
MINI goes beyond the car to discover new applications for the unique MINI DNA. The brand appeals to creative young people living in cities, where attractive living space is increasingly scarce and responsible use of housing resources is becoming more important. True to its traditional product promises of "creative use of space" and "minimal footprint", MINI is presenting a visionary solution for both challenges with the "MINI LIVING – Breathe" installation.
MINI also promotes responsible use of resources through its products and has been active in the field of electromobility for over a decade. The MINI E marked the beginning of widescale studies of e-mobility back in 2008. Based on know-how gained from almost ten years of electromobility, the MINI Cooper S E Countryman ALL4 plug-in hybrid was launched earlier this year. In 2019, MINI will also release a fully-electric three-door model, which was previewed as the MINI Electric Concept at this year's IAA motor show. In this way, the conventional MINI portfolio will be complemented by plug-in hybrids and pure-electric models.
Latest from Business:
- Baselworld 2017 - A century of placing passion, precision and perfection on a pedestal
- Luxury Event Planning
- Dream came true
All articles in this category...