New technologies in the brave new world enable everything a creative mind may invision. When a man, who has mastered new technologies and is bursting with creative potential, gathers a serious team of people similar to him, boundaries are bound to be crossed; what is unimaginable becomes a reality, distance is no longer an obstacle, time and space become limitless, and new opportunities for all the different stakeholders to collaborate open up. This is also the story of the company VR-All-Art, whose founder is Vitomir Jevremović – enthusiast and visionary, on a mission to create a whole new world in the art space.

VR-All-Art is a groundbreaking platform and a new marketplace for artists, galleries, museums and the general public to exhibit, explore and acquire art in the virtual and augmented worlds. VR-All-Art sets the foundation for an unprecedented evolution of art exhibitions, art spaces and art trading. It is an unlimited world in a new reality – a metaverse of galleries and museum spaces with no borders and no physical boundaries. It enables everyone to explore artworks and discover artists from all over the world wherever they are, at any time. It also gives new power to artists, as they are no longer constrained to the physical limits of real-world space and time.

VR-All-Art is an active marketplace, enabling easy purchase and trading of art, promoting the idea that art is affordable, exciting and valuable. VR-All-Art is also a presentation space - not only for contemporary artists, but for museums and galleries to display old masters or other objects of cultural heritage as well, and a space where a wider public is invited to enjoy and learn more about the magnificent creations of our civilization.

Technology behind and in front of it

VR-All-Art sets the foundation for a transformation of the art market through usage of the latest technological progress, enabling stakeholders to utilize this new playfield for their benefit. The company has developed multiple apps, which are the main front end for users – an entry point into the world of arts & culture through Virtual, Mixed and Augmented Reality, but also a regular website, for reaching today’s internet audience while setting the stage for the virtual future.

Trading physical, real-world art and purely digital artworks on a blockchain-based marketplace allows art to become a liquid asset and enables an entirely new type of art investments.

Every purchase decision is driven by many psychological factors and it is important that friction during the process of buying art is as small as possible.

To fuel and empower this art market transformation, VR-All-Art is introducing a new blockchain-based protocol, based on international CIDOC-CRM standards, to handle the arts & culture space. Blockchainbased registry of art brings immutability, decentralization and digital provenance, which creates an essential structure necessary for the birth of a new art market, previously inconceivable. Trading physical, real-world art and purely digital artworks on a blockchain-based marketplace allows art to become a liquid asset and enables an entirely new type of art investments.

Resolving problems of the arts & culture community

All stakeholders face similar difficulties in the real world in terms of being limited by size, time and space. Art market is not transparent and is dominated by big players that control its development. VR-All-Art resolves these issues systematically and thoroughly. Artists, gallerists, museums on one side, and universities, collectors, and visitors (buyers or not) on another, can now meet and exhibit, or explore the vast world of art, regardless of their location or time zone. They can enjoy an exhibition or decide to buy a piece of art no matter its size or location in the world. Money transfer, transport, and logistics are all resolved by the platform, to make this experience easier and make art unimaginably more accessible. Planning exhibitions, as well as cross-border access have now entered a virtual age where anything is possible.

VR-All-Art solves one more barrier by introducing Augmented Reality and Mixed Reality extensions, allowing virtual placement of art pieces in one’s living space. This gives the user a unique opportunity to see potential pieces inside their space either through their mobile device’s camera, or by using more advanced holographic devices like Microsoft HoloLens.

Every purchase decision is driven by many psychological factors and it is important that friction during the process of buying art is as small as possible. Since purchasing art in the real-world is not a quick process, a one-click purchase supported by the VR-All-Art platform is essential for the successful digital transformation of the art market.