On January 11 and 12, Elbphilharmonie Hamburg was inaugurated with an opening ceremony and opening concerts. The inauguration's musical programme was presented by the NDR Elbphilharmonie Orchestra, which found its new home in the Great Hall as orchestra in residence under the direction of Thomas Hengelbrock. The BMW Dealership Hamburg has been the official partner of Laeiszhalle since 2002 and since 2008, the BMW Group has been supporting Elbphilarmonie Hamburg.

Maximilian Schöberl, Chief Representative, BMW Group, said, “For nearly 50 years and with over 100 projects worldwide, BMW Group Cultural Engagement has been committed to long-term partnerships in each of its ventures. We are very proud to have been a partner of Elbphilharmonie Hamburg since as early as 2008. We have always believed that this concert hall and landmark of Hamburg will be as unique a place for music in Germany and Europe as it will be an outstanding philharmonic hall of international renown.

'Since 2008, BMW Group has also been supporting Elbphilharmonie Hamburg. We are proud and delighted that BMW as the principal partner for a decade will continue to stand by our side.'

In total, the building features three concert halls, a large area dedicated to musical education, gastronomy, a hotel as well as a public plaza offering visitors a unique panoramic view of the entire city.

Christoph Lieben-Seutter, General Director Elbphilharmonie Hamburg und Laeiszhalle said, “We are very pleased about the continued and consistent cooperation with BMW. First launched nearly 15 years ago at Laeiszhalle, this joint venture has since made possible many artistic ventures. Since 2008, BMW Group has also been supporting Elbphilharmonie Hamburg. At that time, the completion of the building was still a long way into the future – today Hamburg’s new concert hall stands in all its glory and will from now on be filled with sonorous sounds ringing out into the city and the world.”

About Elbphilharmonie

With Elbphilarmonie Hamburg, the city of Hamburg will become home to a world-class concert hall for classical music as well as jazz, world music and pop music. Designed by Swiss architects Herzog & de Meuron, the building is not only an extraordinary architectural landmark but an exceptional performance venue with one of the world's best concert halls. In total, the building features three concert halls, a large area dedicated to musical education, gastronomy, a hotel as well as a public plaza offering visitors a unique panoramic view of the entire city. Outstanding artistic quality, great variety and easy accessibility will characterize the musical programme of Hamburg's new cultural landmark.

BMW Group Engagement Classical Music

From Moscow via Seoul, Milan and London to Munich and Berlin; from star conductors Daniel Barenboim, Valery Gergiev, Zubin Mehta and Kirill Petrenko via chamber concerts of contemporary music to large-scale programmes of cultural and musical education – the commitment of BMW Group in the field of classical music is as diverse as it is lasting. In addition to Laeiszhalle and Elbphilharmonie Hamburg, other internationally renowned opera houses and orchestras including BayerischeStaatsoper, Staatsoper Berlin, MünchnerPhilharmoniker, London Symphony Orchestra, Teatroalla Scala, Bolshoi Theater and Opéra National de Paris have been long-standing partners.